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5 Ways I Messed Up Launching My Business
Today we welcome Sheila Smith, author of The Birthday Dragon, which she proudly self-published this year. Sheila candidly shares her experience of launching her own business, and the mistakes she...
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Sour Cream & the Metagame
To thrive in business, look beyond your game. We can reasonably describe business as a game. There are certainly winners and losers. Gaming is an important analogy. These days, it’s not enough to...
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Smoke ‘em if you got ‘em
Blink and you may miss it. Here’s a business tip I learnt the hard way: If you get a gig, job, order, project, piece of work or commission, do it NOW. If you don’t, it may not be there tomorrow. For...
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Making Stuff Up
What’s the magic word? We’ve seen how business strap lines can become part of mainstream culture. How about words? Hoover, Xerox and Google all went from brand names to generic English terms. Can...
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Paper Bag Bandits
Money talks. Has it said anything to you lately? Did you hear about the rather lucrative printer cartridge deal? The highlight for me was the public servant who: ‘… bought enough black toner...
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Watch out, there are web watchers about!
Call them what you like, web watchers, social stalkers or plain and simple voyeurs; they are all doing the same thing, watching you online. That’s not meant to sound creepy, I refer to those people...
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What did you call me?!
Who do you think we are? Customers. They’re our world. Without them, we’re nothing – and our business folds. Small wonder there’s so many names for these pivotal people. But are some terms better...
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The Golden Rules of a Great Online Reputation
Disclaimer: this post actually isn’t for you. This article is for that one person (or multiple people) you come across online that doesn’t seem to have a filter for what information should or...
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Building a personal brand online
The ten blue links displayed when you type your company name into a search engine, not your company’s homepage, is where most people first interact with your business. What they see on that search...
View ArticleIs lack of trust costing you customers?
Sales lead attrition: it can crush your bottom line while putting a dent in your ego. Losing a potential customer is a painful process, and for many businesses, it’s an all too common scenario. There...
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